Corporate jargon is no joke (or is it?) – OfficeMax survey

Thursday, 27 April 2023 – Corporate jargon: we’re all guilty of using it at some point in our careers, and new research* by workplace solutions provider OfficeMax New Zealand has found that, for a handful of phrases, the time might be up. Can we do better “moving forward”? Do we need to start thinking “outside the box”, or is there no need to “reinvent the wheel” just yet?

In its survey, OfficeMax spoke to over 500 office-based workers from across New Zealand to gauge which jargon is used most frequently and which may have reached the end of their workplace shelf-life.

The most commonly observed workplace jargon phrases are:

1. Moving forward (64%) – meaning next time or in the future
2. On the same page (59%) – meaning to be in agreement
3. Touching base (56%) – meaning to email, talk to or generally communicate with
4. Reaching out (41%) – meaning to contact someone by email, phone or other method
5. Outside the box (41%) – meaning to think or approach something differently

Other jargon regularly used in the workplace, from a list of 25, include “key learnings”, “on my radar”, “at capacity”, and “deep dive”.

While these phrases are used most frequently, they aren’t the most hated by office workers. The top five phrases that workers would rather see the back of are:

1. Trim the fat (48%) – meaning to make something more concise, reduce or downscale
2. Boil the ocean (43%) – meaning to overcomplicate things
3. Bleeding edge (43%) – meaning at the forefront of some kind of innovation
4. Low-hanging fruit (35%) – meaning things you can do quickly or easily
5. Are you aligned? (30%) – meaning do we have the same stance or viewpoint

Other unpopular terms included “new normal”, “shift the dial”, “synergy”, and “reinvent the wheel”.

“While jargon can signal belonging or participation in a professional community, it can also cause confusion and leave some feeling excluded,” says Kevin Obern, Managing Director of OfficeMax New Zealand.

“Some of the office jargon we hear today has been around for decades, and I’m sure many who use it are unsure of what it actually means, leaving everyone, dare I say, circling back and feeling unaligned.”

Senior lecturer of General and Applied Linguistics at the University of Waikato, Andreea Calude, says the research shows a clear push for simplicity, with the passing of the Plain Language Act in 2022 also demonstrating the desire for change.

“The use of jargon is a double edge sword. Sometimes I use jargon with my colleagues to signal a common ground, and that’s not a bad thing, but sometimes it can feel like an exclusion tool,” says Calude.

“The most important aspect of language is to create bonds between people, and this won’t happen if the language being used is needlessly complex.”

“Moving forward”, it’s time to be “on the same page” by simplifying the way we talk to our colleagues.
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Notes to editors

*OfficeMax New Zealand’s Corporate Jargon research was conducted by Perceptive Research on behalf of OfficeMax in an online survey targeted at New Zealanders who are currently working in office-based jobs. Respondents had to either be employed part-time or full-time in an office environment. 504 responses were collected between 20 January 2023 and 30 January 2023. Data tables are available on request.

For more information or interview requests, please contact:

Charis Wood, on behalf of OfficeMax New Zealand

Consultant, GRC Partners + Porter Novelli

charis.wood@grcpn.nz | +64 21 129 9369

About OfficeMax:

OfficeMax is New Zealand’s leading workplace and education solutions provider, with tens of thousands of products available through its thriving online-retail business – from workplace furniture, technology and café solutions to cleaning and safety products.

With a vision to empower sustainable and successful workplaces, OfficeMax operates interactive, state-of-the-art customer experience showrooms in Auckland, Wellington, and Christchurch for business leaders and educators to collaborate with product specialists.

OfficeMax employs more than 500 passionate New Zealanders across its two distribution centres, three showrooms, sales offices, contact centre and Highbrook HQ, and has been an important part of New Zealand workplaces and homes for more than 150 years.

A trusted partner to New Zealand schools for five decades, OfficeMax is a proud sponsor of a not-for-profit counselling helpline and webchat service, 0800 What’s Up, and since 2011, has supported more than 16,000 Kiwi school kids with essential resources to help level the playing field through its Max e-Grants programme.

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